Friday, October 3, 2008

Etsy (Marketing Myself Is My Least Favorite Part)

Next week I am going to take a hard look at the Etsy advice on marketing your shop. I have (finally) gotten all my handmade pieces posted, and that took two weekends. It is a wonderfully easy site to understand; nonetheless, there are many decisions for each of the items posted for sale, not least among which is the amount you are going to charge. That takes research and judgment.

I once owned a regional parenting newspaper, and as much fun as the editorial side was, the sales side was just unbearable for me. I just don’t have that ability. I am confident of the quality of the work, but convincing someone else to spend their money on something I made is just beyond my capabilities. I want to find a way to do marketing “one step removed” from personally selling.

The way I look at it, it costs only $.20 to list an item for sale on Etsy. So my investment so far is my time, plus about $30.00. Not too shabby! And I am learning about how to take the photographs of my items. Etsy sellers have been so wonderful to share their tips with me. That is another fine thing about Etsy–women helping women. I have met so many people through Etsy conversations who feel, as I do, that sharing your knowledge and experiences is a privilege. I love to see this level of support and encouragement.

So — this weekend I will take a deep breath and see what I need to do to put my work before the masses.

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